ADA Compliant Dental Marketing.
ADA Code Section 5 advertising compliance. Subsection 5.B testimonial restrictions, 5.F.2 false-or-misleading definitions, 5.F.6 search and SEO, 5.I.1 NCRDSCB disclaimer rendering, and 4.E.1 split-fee prohibitions, cited by number on every claim.
Section 5 is six subsections cited by number on every claim.
'ADA-compliant' cited as a slogan is not compliance. Section 5 has specific subsections governing specific surfaces. Every advertising-rule claim on a Bright-built page cites the subsection by number.
Section 5.B governs testimonials.
The "average patient" rule. Testimonials reflect typical patient experience, not the statistical best case. Outcome representations need disclaimers when results are not typical. Before-and-after photo galleries trip Section 5.B and Section 5.F.2 if the displayed cases don't clear the average-patient bar. We rewrite testimonial layouts and image schema to clear the rule without losing the conversion.
Section 5.F.6 governs websites and SEO under the March 2023 Code.
5.F.6 applies the false-or-misleading framework of 5.F.2 to web content and SEO tactics specifically. "Best dentist in [city]" headlines, unsubstantiated outcome promises in title tags, and meta descriptions that imply guarantees all trip the subsection. Any SEO that ignores 5.F.6 puts the practice in front of a state-board complaint, not just a Google penalty.
Section 5.I.1 mandates the NCRDSCB-non-recognition disclaimer.
Whenever a general dentist's site mentions an interest area not on the 12 ADA-recognized specialty list (cosmetic dentistry, implant dentistry, TMJ, sleep dentistry), Section 5.I.1 requires a specific disclaimer naming the National Commission on Recognition of Dental Specialties and Certifying Boards. The disclaimer renders programmatically on every procedure-specific page where it applies.
Section 4.E.1 prohibits split-fee marketing.
Section 4.E.1 prohibits fee-splitting arrangements, which extends to marketing campaigns where a third party receives a portion of treatment fees. Groupon-style social-coupon programs, lead-generation services that take a percentage of generated revenue, and certain referral-marketing arrangements trip 4.E.1. We screen marketing campaigns against the subsection before they ship.
From Section 5 audit to compliant on-page layer in four weeks. Then state-board updates land into the cadence.
Section 5 audit
Page-by-page audit against the relevant Section 5 subsections: testimonial pages against 5.B, blog and procedure pages against 5.F.1 (authorship) and 5.F.2 (false-or-misleading), homepage and category pages against 5.F.6 (websites and SEO), procedure pages against 5.I.1 (NCRDSCB disclaimer), marketing-campaign archive against 4.E.1 (split-fee). State-board layer overlaid per relevant jurisdiction.
Remediation scope
Output lists every page with its specific subsection exposure, the remediation pattern, and the state-board-rule exposure where relevant. Operator gets a clear scope-of-work doc for each compliance gap. Programmatic remediation surfaces (Section 5.I.1 disclaimer template, Section 5.B testimonial layout) get scoped as template rebuilds.
On-page remediation
Pages rewritten or restructured to clear the relevant subsections. Section 5.I.1 NCRDSCB disclaimer template wired and rendered programmatically across every procedure page where a general dentist's site mentions a non-recognized interest area. Testimonial layouts rebuilt against 5.B. Before-and-after galleries rebuilt with the 5.F.2 disclaimer pattern.
Monthly compliance cadence
Every new page reviewed against the Section 5 audit before publication. State-board rule updates (boards update advertising guidance more often than the ADA does) folded into the monthly cadence. Annual full re-audit against the ADA Code update cycle.
What practices ask about ADA compliance before they engage.
What does the diagnostic actually cover?
Dentist schema deployment on your site, and the Section 5 compliance posture of the existing content. Output is a per-page ledger of load-bearing pages, advertising-rule exposure (Section 5.B testimonials, Section 5.F.6 SEO claims, Section 5.I.1 NCRDSCB disclaimer coverage), and commercial-query gaps in front of revenue.Diagnostic only, or does it convert into something ongoing?
Why do you cite ADA subsections everywhere?
We're using a bundled dental-marketing platform. Why switch?
What is ADA Section 5.F.6 and why does it matter for SEO?
Stop running marketing that would itself trip the rules the practice is bound by. Book a diagnostic.
We read your testimonial pages against Section 5.B, your procedure pages against 5.I.1, your homepage against 5.F.6, your marketing campaigns against 4.E.1, and your state-board posture per jurisdiction. The diagnostic comes back with the subsection-cited remediation list.