Texas Dental Practice Act.

Title 22 Texas Administrative Code Chapter 108

The Texas State Board of Dental Examiners (TSBDE) enforces the Texas Dental Practice Act and the rules in Title 22 of the Texas Administrative Code as applied to Texas dentists. Chapter 108 covers professional conduct including the dental advertising surface. The rules govern testimonials, advertised pricing, specialty-area claims by general dentists, scope-of-service disclosure on advertised procedures, and the use of "specialist" titles. Enforcement runs at the license-discipline level: TSBDE issues formal complaints and orders, with disciplinary actions published publicly. Compliance is enforced at the license-discipline level, not just at the Google-penalty level. The state-board layer sits on top of the ADA Section 5 baseline; the ADA Section 5 Code spoke covers the federal baseline and the state board advertising rules hub maps the multi-state variance.

Specialty announcement restrictions

A general dentist in Texas who announces an interest area not on the ADA-recognized specialty list (cosmetic dentistry, implant dentistry, TMJ, sleep dentistry, and similar non-recognized areas) must include the prescribed disclaimer language naming the National Commission on Recognition of Dental Specialties and Certifying Boards (NCRDSCB). Per Section 5.I.1 of the ADA Code, the prescribed text reads: "[Name of announced area of dental practice] is not recognized as a specialty area by the National Commission on Recognition of Dental Specialties and Certifying Boards." TSBDE Chapter 108 layers Texas-specific positioning and typeface rules on top of the ADA baseline. The disclaimer cannot be buried in a footer link or smaller-typeface fine print; the prominence requirement is operational. The disclaimer renders programmatically on every procedure page where the practice advertises the non-recognized interest area.

"Specialist" titles and the use-of-credentials surface

TSBDE rules restrict the use of the "specialist" title to dentists with the credentials supporting the claim. A general dentist who calls themselves a "cosmetic specialist" or an "implant specialist" trips the rule because cosmetic dentistry and implant dentistry are not ADA-recognized specialty areas. The rule sits parallel to ADA Section 5.I.1 but enforces at the Texas-license-discipline level. The board has issued formal complaints over "specialist" language in dental advertising, and the public record reflects the enforcement priority. The compliant pattern strips the "specialist" claim where the credential does not exist, surfaces the practitioner's actual credentials (CODA-accredited dental school, AEGD or GPR completion where applicable, board certification through an ADA-recognized board where applicable) through schema, and renders the NCRDSCB disclaimer on procedure pages where the non-recognized area appears.

Advertised-pricing scope-of-service disclosure

Texas requires specific scope-of-service disclosure on advertised procedure prices, including the components covered and the components not covered. The disclosure language carries typeface and proximity rules: the disclosure cannot appear in a smaller font than the advertised price, and the disclosure cannot be positioned away from the price claim. "Starting at" pricing without a defined ceiling is restricted. "Lifetime guarantee" and similar warranty language on dental procedures runs into ADA Section 5.B and TSBDE rules together. The pricing surface gets mapped per page that surfaces a price claim. For multi-state DSOs operating Texas locations, the Texas-specific disclosure rules render on the Texas-location pages programmatically based on the location's jurisdiction; see the DSO SEO engagement scope for the per-state rendering work. The broader program that runs the Texas compliance work sits at Bright.